At AMC Choron, integrity isn’t just a value, it’s how we operate every day. We strictly follow international ethical sourcing standards and work with verified conflict-free suppliers. Every diamond we handle is traceable, ethically sourced, and backed by full documentation. From our supply chain to our client relationships, we prioritize transparency, building long-term trust that endures.
Our Values
Integrity & Transparency
Integrity & Transparency
Family Spirit
Our company is built on strong family values that influence every aspect of how we do business. We treat every partnership as a long-term relationship based on trust, mutual respect and genuine care. To us, our customers and partners are more than just business associates, they are part of the Choron family.
Excellence
Excellence is not just what we pursue, it is who we are. From the quality of our stones to the service we provide, we strive for perfection in every detail. This dedication ensures that each diamond we deliver becomes part of a timeless story, bringing our clients’ most extraordinary visions to life.
