+1 00 974 4012 0320

Our Values

Choron Group > Our Values

Choron Group has five core values that define and motivate us as we strive to be the sustainable, “single source” diamond source that our sales and manufacturing clients need.

Person Holding a Globe in Their Hands


Environmental, social, and governance are three of the foundational beliefs here at Choron Group. From emissions-reducing practices and socially responsible policies to humanitarian initiatives and on-site compliance representatives, our team does everything we can to live out ESG values as a diamond supplier.

Transparency and Confidence

The Choron Group team prioritizes honesty at every level. We’re transparent with each other, our clientele, and business partners. Management is actively involved in every decision. We’re also transparent about our business practices and socio-environmental actions so you can have total confidence in our products as well as our company.

Humanity & Connectedness

Choron Group is family-owned and family-oriented. When you go with Choron for your diamond needs, you’re guaranteed a personable and relational experience during each interaction. And the promise that we’ll continue to grow the relationship we build with you to ensure that you remain a satisfied client for years to come.

International Focus

Rooted in the rich history of the Indian diamond trade, Choron Group is proud to have an international perspective and global footprint as we live out our mission of supplying our diverse client base with the best ethically-sourced natural diamonds in the world. And, when you work with us, you have the benefit of the extensive network of business partners and professional affiliations that we collaborate with.

Three Polished Diamonds Over a Map

Industry Authority & Excellence

Choron Group is a leading global diamond house with a history of industry experience and maintaining the strictest international standards. We have a reputation for detail, quality, and service that backs everything we do and each diamond we sell. Our partnership with World Diamond Council testifies to Choron’s authority at the industry level.