The Choron Group was established in 1985 by Rajesh Gandhi in Antwerp, Belgium; the diamond capital of the world. With invaluable experience from his roots in India, Rajesh set out to create a reputable and trusted diamond company. In its early years, Choron focused its operations on procuring rough diamonds from secondary sources in Antwerp and distributing the rough diamonds in India. At the same time, Choron was purchasing polished diamonds from manufacturers in India for distribution to clients across Europe and the Far East.
History
A Diamond in the Rough
Relationships are our Backbone
As the business expanded over the years, Choron set sights on developing relationships with the major rough diamond producers in order to secure direct supplies. Throughout the 1990s, Choron solidified its rough diamond supply from key mining companies and transformed into a leading diamond house in the industry. Parallelly, Choron broadened its sales network by increasing its footprint with offices across the globe enabling the polished diamonds division to reach new heights.
Ushering in a New Era of Corporate Culture
The global presence of the Choron Group led to dedicated efforts to implement corporate social responsibility initiatives with a keen attention to supporting the communities in and around the business operations. Further to this, the Choron Group prioritized its corporate governance and introduced measures to improve transparency and sustainability by appointing independent directors and adopting IFRS accounting & auditing principles.
A Leading Global Diamond House
In 2025, Choron Group acquired AMC Diamonds. Headquartered in Antwerp since 1988, AMC is a leading manufacturer and supplier of exceptional quality diamonds with technologically sophisticated factories in Antwerp and Stellenbosch as well as a global presence.
Today, the AMC Choron Group is a leading international diamond Group primarily focused on the sourcing, assortment & sale of rough diamonds, the manufacturing and the sale of polished diamonds. As a proud De Beers Sightholder, we guarantee our customers a tightly controlled and regular supply of the finest diamonds available. The Group is amongst a handful of players to procure rough diamonds from major mining companies, whilst our polished diamonds division caters to businesses, discerning clients and retailers globally.
